The impact of social media live streaming on fashion brands’ sales performance: A case study of TikTok. International Scientific Technical and Economic Research , [S. l.], p. 87–97, 2025. DOI: 10.71451/ISTAER2543. Disponível em: https://www.istaer.online/index.php/Home/article/view/No.2543. Acesso em: 3 sep. 2025.