Application research on multi-terminal visual communication optimization strategy based on user cognition

Authors

DOI:

https://doi.org/10.71451/ISTAER2529

Keywords:

User Cognition; Multi-Terminal; Visual Communication; Optimization Strategy; Design Method

Abstract

With the popularity of smart devices, more and more users obtain information through different terminals. How to achieve efficient and consistent visual communication on these devices has become a key issue in the design field. Based on user cognition theory, this study explores the optimization strategy of visual communication in a multi-terminal environment. By analyzing the differences in visual perception, information processing needs and cognitive load of users on different terminals, this study proposes a series of optimization strategies, including the adjustment of visual elements such as color, fonts, typography, and images, as well as terminal adaptation and responsive design methods. At the same time, the study emphasizes maintaining a consistent brand image and visual style between different devices to ensure that users have a consistent visual experience in various terminals. Finally, this study provides a theoretical framework and operational strategies for the design practice of multi-terminal visual communication, and promotes the deep integration of user cognition and visual design.

References

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Published

2025-06-16

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Section

Research Article

How to Cite

Application research on multi-terminal visual communication optimization strategy based on user cognition. (2025). International Scientific Technical and Economic Research , 117-125. https://doi.org/10.71451/ISTAER2529

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